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Agency: MONO, Minneapolis
Copywriter: Adam Ridgeway & Gil Muiños
Art Direction: Emily Honigsfeld-Taylor & Myself
Creative Director: Dave Bullen
Animation/Editorial (Noodles): ManvsMachine
Animation/Editorial (Fur Bubbles & Piggy Bank): Mate Steinforth/Not To Scale
Sound Design: Zelig Sound
Everyone knows Google. But when it comes to phone plans, Google wasn’t a known player. So, when launching Project Fi, their wireless phone plan, Google needed an idea that would lift them above the industry’s noise.
Most people view their phone plan as a necessary evil. Project Fi customers report extremely high satisfaction ratings. Kind of odd for a phone plan. We tapped into the science of satisfaction to celebrate the feeling you get when something exceeds expectation.
To further spur awareness, we made the Project Fi logo the center point of the campaign and an irresistible symbol of satisfaction. Nothing like a little pink fur and feathers to aid in brand recognition.
Recognized in Communication Arts and the reason a bunch of statues are laying around an office no one has been in since March 2020.
THE LOGO SCULPTURE FAMILY –
POSTERS & OUTDOOR BOARDS –
