ESPN

After 17 years in the fans-scrolling-through-regional-cable-channels-looking-for-a-game wilderness, the NHL finally returned to the ESPN family of networks in 2021. I've had the opportunity to work with Fallon, Minneapolis on each season launch since then.

“THAT IS PLAYOFF HOCKEY” 2022-23

With the current parity of the league, there’s no team with an easy path through the NHL Playoffs. Which means the possibilities are endless. Any glove could get hot. Any fanbase could get a parade. Any city could be making room for a bronze statue of a guy mid-slapshot.

For the 2023 Stanley Cup playoffs campaign, we tried to hype up the fans by highlighting the many ways this could all play out.

“ALL FOR HOCKEY” 2021-22

The announcement of the new partnership between the network and the NHL was an important moment both to welcome the hockey faithful back to ESPN and give the casual viewer a look into what makes hockey so beloved. Below is a selection of the launch work.

“TUNE IN” MATCHUP DESIGN –

“ALL FOR HOCKEY” TITLE FONT –

“THAT IS HOCKEY” 2022-23

For the launch of the 2022-23 season, ESPN shifted from welcoming hockey diehards to widening the audience to new fans by showing why it's never been a better time to follow the game. NHL Hall of Famer and ESPN resident hockey authority Mark Messier was tapped to introduce rising stars, upcoming storylines, and skillful highlights that show off why the NHL is the best it's ever been.