Sauza 901 Tequila
In my time at La Comunidad, I was the senior art director on a marathon creative effort to introduce the world to a new partnership in the spirits category between Sauza and Justin Timberlake’s 901.
Our creative challenge was to combine the history of Casa Sauza, a storied tequila brand, with the personality of arguably the world's most iconic pop star. So, we had JT himself introduce a new player on tequila’s top shelf with a series of videos and social media posts telling the Sauza 901 story.
Below is a sampling of the initial creative work, including the visual style that I developed over months of social posting.