CONTACT

cell:                   (503) 867-1881

email:               hello@christopherberryltd.com

freelance:         workingnotworking/christopherberry

resumé:            linkedin.com/christopherberryltd

 

         

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Matthias Allwater Co.

Agency:     Freelance, Minneapolis

Creative Direction:     Mike O'Malley

 

 

 

 

Long story, shortened to a portfolio caption:

A friend and former coworker of mine is a pretty obsessed fisherman. In 2015, he came to me with a business idea based on an insight he noticed about young people on long tours: they fish in surfing apparel. It's a sport with a wide audience that wants more than camouflage, but is currently only being offered clothing from traditional outdoor (read: Dad) retailers.

And with that, Matthias Allwater was born. A passion project that intends to give the fishing community a badge to proudly wear on the river, at the rail, and everywhere in between.

New designs are currently being added. Below is a taste of what will be launching in limited fishing retailers on the west coast this year.

 

THE MARK –

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WEB SHOP –

SELECTED APPAREL –

BRAND BOOK DETAILS – 

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