In early 2014, several campaigns were launched directing Americans to enroll for health insurance through exchanges made possible by the Affordable Care act. One of these campaigns was a bilingual effort I worked on with La Comunidad and Razorfish.
The thought behind the campaign came from a statistic that said more than half of Americans say that they would put their lives at risk for their pets. The effort turned these pets into concerned spokesmen, enlightening their uninsured American owners with the potential benefits of the Affordable Care Act.
As a design challenge, the visual guidelines needed to feel sophisticated enough to not come across as jokey, while being simple enough to work in a wide range of materials that needed to be produced in both English and Spanish. Below you can see a sampling of the efforts in video, static, and digital media.
Bonus: Included at the bottom are examples from an alternative visual style that was abandoned and brought back for the album cover of the "Enroll Today" single created for the campaign.