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Sauza 901 Tequila

In my time at La Comunidad, I was the senior art director on a marathon creative effort to introduce the world to a new partnership in the spirits category between Sauza and Justin Timberlake’s 901.

Our creative challenge was to combine the history of Casa Sauza, a storied tequila brand, with the personality of arguably the world's most iconic pop star. So, we had JT himself introduce a new player on tequila’s top shelf with a series of videos and social media posts telling the Sauza 901 story.

Below is a sampling of the initial creative work, including the visual style that I developed over months of social posting.

Agency:     La Comunidad, Miami

Copywriter:     Jake Wheeler

Creative Direction:     Joaquin Molla & Rodrigo Butori

Direction:     Piccadilly Curtains

Production/Animation/Editorial:     Strange Beast

Sound Design:     Cam Ballantyne // Beatworms

Music:     Jon Hopkins

Illustrator:     Barry Bruner

Photographer:     Jeff Minton

LAUNCH VIDEO

POST-LAUNCH SOCIAL VIDEOS 

VISUAL BRANDING