CONTACT

cell:                   (503) 867-1881

email:               hello@christopherberryltd.com

freelance:         workingnotworking/christopherberry

resumé:            linkedin.com/christopherberryltd

 

2838 Fremont Ave S Apt 530
Minneapolis, MN, 55408
United States

5038671881

This is the ever-growing art direction, design and illustration portfolio of Christopher Berry. Currently headquartered in Minneapolis, MN. 

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Advance Auto Parts

Agency:     mono, Minneapolis

Copywriter:    Chris Yocum

Creative Direction:     Dave Bullen

 

 

In 2014, mono partnered with retailer Advance Auto Parts to reintroduce its brand to the heavy DIYer. After creating a grittier, more soulful brand voice that welcomed men back to the garage, it was the agencies' task to help AAP's internal marketing and design teams become ambassadors.

My partner and I were tasked with creating a glove box-sized user manual on how to talk to guys who would rather be getting their hands dirty than listening to an advertisement.

THE DETAILS –