cell:                   (503) 867-1881


freelance:         workingnotworking/christopherberry



2838 Fremont Ave S Apt 530
Minneapolis, MN, 55408
United States


This is the ever-growing art direction, design and illustration portfolio of Christopher Berry. Currently headquartered in Minneapolis, MN. 


Advance Auto Parts

Agency:     mono, Minneapolis

Copywriter:    Chris Yocum

Creative Direction:     Dave Bullen



In 2014, mono partnered with retailer Advance Auto Parts to reintroduce its brand to the heavy DIYer. After creating a grittier, more soulful brand voice that welcomed men back to the garage, it was the agencies' task to help AAP's internal marketing and design teams become ambassadors.

My partner and I were tasked with creating a glove box-sized user manual on how to talk to guys who would rather be getting their hands dirty than listening to an advertisement.